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Buying Diamonds: Emotional experience or math problem?

Professionals in the diamond industry hear warnings about "commoditization" our commercial agreements. We hear the warnings from traditionalists, vendors and suppliers, industry leaders revered. We intend warnings of some of the most esteemed icons of our industry. But what does this mean?

It is the reduction of a emotional experience to a simple set of numbers. Is the concern.

For many years diamond were considered as artisans and artists, such as blacksmiths and carpenters (best yet). As technology has progressed, blacksmiths and carpenters have been replaced by automated manufacturing. In the diamond-cutting, self-assembly and production dialits have replaced the knife with the gray-haired old woman who took the rough brillianteering each blocking step. However, the difference between unalterable "the forge and the structure of diamond is that the production of a diamond does will ever be the automotive stamping or prefabricated wood where pieces and parts are interchangeable. Our business is unique.

Each piece of diamond rough have been millions of years to form. Each diamond is another story. Once extracted from the ground each piece of rough diamonds is individually reviewed and analyzed. Another plan is developed for each piece to achieve the shape, size and beauty that will be sold. It No two diamonds are exactly alike, not as raw or polished. They may be comparable, but the color, clarity and even cut a variety From room to room over. There are subdivisions within each color class. There are elements of microscopic crystallization in each diamond, not classified not on land. There are aspects of how the diamond has been run on the wheel and took a varnish blend to create its distinctive character when finally seen.

As we know, the cut of a diamond has the greatest influence on its overall performance and can be expressed in terms different. Proportions, estimators cutting, 3D scans, reflectors and machines as natural and BrillianceScope Imagem can assign numbers. But many will never telling the story of the birth of diamond crystallization of millions of years and mixing and distinctive elements between the numbers that make it unique.

Traditionalists emphasize that the diamond is both finished a snowflake and a masterpiece artist. Its uniqueness is absolute, both in nature and the man gave him a treatment. It can never be replicated – and his singular, irreplaceable distinctiveness is the perfect expression of a donor, and most of its wearer could ever hope for.

Traditionalists are right, though sure.

Now there is concern that among the traditionalists, reducing a diamond of a data stream, we are withdrawing his novel. We withdraw its symbolic appeal, distinctiveness that can be measured only by the human eye and a story larger than life – and replace them with tables and graphics.

The information age has given us the ability to analyze the art of man and nature. We have powerful tools of measurement and analysis. We can put a number next to each facet. We can take photographs of analysis at magnifications unreal. We have black boxes to assign values. For trade and factory analysts these things can give more understanding and ability maximize the beauty at the source. Certainly there hundredths of degrees that can help our scientific understanding. However, any professional will tell you that when a diamond is in a range of premium recognized the nuances of its appeal depends entirely on the specific human taste and preference. To make fine judgments, beauty can be in the eyes of the beholder.

Take the world's most important clients: For those who give and receive the creation of nature, designed in the shape of human hands, we should provide a technical validation to make them comfortable. But for the love of our profession, we have a responsibility to put less emphasis on a decimal point and more sensitive to the satisfaction of our customers for the emotional Diamond – who has been his motivation for buying first!

Let us not convert anyone to purchase a work art and love by purchasing an individual for a tenth of a degree on the number of facet Crown 8. To do so reduces the experience emotionally to a math problem and reduces the significance of our service trade can provide to our customers.

A healthy marriage classification laboratory data and parametric performance evaluation should be direct enough even for the Internet marketer desire pedigree. By all means, provide a validation of our customers need to be comfortable in a purchase, but the ultimate beauty is in the eye spectator. It is important for us to remember that when all is said and done, it will shine, no statistics, which causes the wearer of love in the room.

About the Author

John Pollard is Director of Consumer Education at Whiteflash.com – a company specializing in Diamonds, Diamond Engagement Rings and Custom Jewelry.

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