Crazy Hair Color Galleries
How I went from drama teacher to the invention of the marketing "guru"
Realize your dreams by changing careers
or how I went from drama teacher to the invention Marketing Guru
By Joan Lefkowitz, brainstorming accessory Inc. New York © Joan Lefkowitz
Armed with a master's degree in drama and three years of experience, I moved to New York the suburbs of New Jersey with my husband in 1970. To my surprise, unlike NYC schools secondary schools in Jersey did not have departments drama. I found myself unemployed, part-time teaching in a university.
To keep myself entertained, I learned to navigate the roads to get to Jersey every store mall that has made fashion accessories. I would evaluate each element I seen, asking "What is the fair price of this product are the materials and colors as attractive as possible?" And the redesign in my head to make it more attractive. This seat "back" hobby merchandise immediately after giving birth to my daughter, Aviya who enjoyed this activity in her stroller.
A day at the mall I took a copy of the file Bergen and noticed an ad in the classified section that intrigued me, "research people to bring new and exciting products on the market. "In my academic" Business "is a dirty word, so I do not followed this announcement. However, since that day, and today, I think that statement is my mission. The best I can be myself and others is make new, exciting, attractive and useful products available to people for fun in their daily lives.
In 1976 when we moved in Manhattan, I decided to stop teaching and go! I started to represent the designers of costume jewelry and hair accessories, taking their samples to stores that might like them. My first customers were Henri Bendel and Bloomingdales, but I was clueless when they asked me what my "conditions". I returned to school at night and took a lot of business courses while training programs with American Women's Economic Development, and met other new women business owners sympathize with.
Gallery Resources accessories has increased in the nineties and I opened a showroom, has hired a staff, said scarf hat, belt lines and other goodies to the range of products. People could not buy enough accessories in the eighties. Then, in 1990, the recession has finally hit the industry. Retailers were out of business in droves. To keep the morale of our designers in the wrong moments, we recommended that they add fun and unique items to their product lines. We conducted brainstorming sessions and are entered with a necklace of precious stones for a watergun lines. The trade publications, he loved and we started to become known elements unusual.
Then in 1991 a daughter of Dallas came to New York seeking a salesrepresentative for its patented new hair accessory, Topsy Tail that turned a ponytail inside out to make a beautiful hairstyle. We went crazy for this little invention unique and predicted that the world would agree. In a very short time, we have sold millions of dollars of Topsy Tail retailers.
spread about our "invention marketing" and inventions are turning up at our door. Soon we were handling such wonderful products as original Hairdini, Earpockets Earz, Polaroller ice stock, and Franti scented panties. Women's Wear Daily called us the "guru of marketing for the novelty." We found that the market has been Inventions takes a lot of our time and it was a different process from the marketing of accessories. We've created a new division of society called "ACCESSORY Brainstorm" to deal patented inventions add beauty, comfort and lifestyle of our categories. In 1994, we ACCESSORY incorporated brainstorming, INC. as a distinct society. Recently, Accessories Magazine honored us as "the most inventive company."
During expansion the company invented, I had to go back to school again to learn about patents and legal, responsibility of the many inventors who turn to us for advice. Every day I think the gift given to me to be able to fulfill my mission. Fortunately for me the high schools in New Jersey have drama departments.
Joan Lefkowitz, the marketer of CD TOPSYTAIL, is president of
ACCESSORY Brainstorm, New York, a licensing agent, consultant and
Sales Representative for hair and beauty accessories and lifestyle inventions.
She writes and gives seminars on "How to Market Your invention and can be
reached at 212-379-6363 or on the Web at www.accessorybrainstorms.com
Joan Lefkowitz
President
Brainstorming Accessories, Inc.
389 Fifth Avenue, Ste 705New York, NY 212-379-10016tel 6363www.accessorybrainstorms.com
About the Author
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